Link NonProfit
Supporting the Houston community by providing accessible medical information through Link Nonprofit.
Disclaimer: This project contains sensitive work, and some details have been protected following Sustainable Living Guide's NDA policy. Please reach out if you would like to learn more.
Roles:
User Research, User Personas, User Flows, Wireframes, and Prototypes
Duration:
January 2024 - May 2024
Tools:
Figma & FigJam
Team:
5 designers
Link Nonprofit is a nonprofit organization aiming to connect underserved communities with primary and preventative healthcare resources.
Their current method of providing resources is through a website platform. However, the founders want to increase Link's reach by implementing a mobile app that can accommodate more users. Their main goals for the app are to reach underserved patients through grassroots events and partnerships with other community organizations and to improve healthcare accessibility for underserved communities by offering information for free clinics.
The Problem
68% of users don't revisit the website after looking for medical information.
There are multiple stages where users drop off. From website insights, we gathered that over half of new users who land on the homepage find a clinic that they are looking for. So what happens to the users who stop looking through the website for medical information?
Research
Why are people leaving the website without finding the resources they need?
To gain a better understanding of our users' needs, we conducted multiple rounds of user testing with primary users of the website. We found the following:
What do potential users look for in the website?
A wide range of informational resources that are credible and specific to their needs
Efficient features for quickly finding specific clinics and services offered
More personalized communication options for scheduling appointments and discussing resources
What difficulties do current users have when navigating through the website?
Users find it hard to locate relevant information for resources due to the lack of specific search and filtering options
The resources provided are vague and not well-organized, leading to confusion and frustration.
The map feature, while initially appearing useful, lacks the ability to effectively help users locate clinics.
What can we improve?
We also interviewed our stakeholders and founders of Link Nonprofit to make sure we addressed pain points that they are seeing from their users, as some of that data they have could not be publicly shared with us. We found that:
What are important functionality we should address that you think affect users' navigation to successfully find resources?
Users desire straightforward navigation with easily accessible buttons and reduced clicks to access information, especially in a mobile format.
Users need effective search and organization features that go beyond their current pre-set categories, helping them find relevant information without feeling overwhelmed.
The app should be visually appealing with minimal text, ensuring a user-friendly experience that makes it easier for patients to navigate and find the information they need.
Who are the main user groups the app aims to serve?
Uninsured or underinsured individuals aged 18-65+ who may not understand healthcare jargon and prefer straightforward information
Health professionals and community partners who assist patients in accessing care
Users needing multilingual support and accessibility features like text-to-speech and high-contrast modes
What features and content are you hoping to highlight within your app?
Allow users to easily find and schedule appointments with clinics
Provide comprehensive and informational resources for users to learn more about specific conditions
Improve the mode of contact with a chat option to offer more direct and helpful communication
What do similar solutions do?
Additionally, to ensure our app offers competitive and user-friendly features, we examined similar medical resource apps to understand the best practices and functionalities they provide. We found that successful platforms prioritize user-centric designs, easy navigation, and comprehensive resource access. By analyzing these features, we aim to enhance our app's effectiveness in meeting users' needs. Here are the key takeaways from our competitive analysis:
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
Given the user needs and the best practices, we created a problem statement to help guide us through design ideation of the app:
How might we prioritize accessibility to local resources so that users can feel equipped to address their health needs?
IDEATIOn
We want to streamline information in the app to allow users to easily navigate to what they need.
We mapped out the steps a user would take to navigate the app, ensuring that we integrated all of the insights gathered from our research. We focused on identifying key actions, such as accessing clinic information, exploring resources, and personalizing the experience, to design an efficient path that guides users effortlessly from the homepage to their desired content. This process helped us optimize the website’s structure, enhancing usability and overall user satisfaction.
THE SOLUTION
A mobile app implementation that accommodates visitors with accessible healthcare resources.
Our optimal solution seamlessly integrates our user research, stakeholder needs, and the best features observed in similar platforms. Users can now:
Tailor the app to their personal needs.
Easily find and schedule meetings with clinics that best suit their needs.
Have accessible, credible, and specifc information unique to them.
Efficiently communicate any concerns or questions.
And more!
Final Thoughts
Sometimes user data can be difficult to acquire.
Getting user data, especially in the medical field, is a significant challenge due to the sensitive nature of information. Personal medical data cannot be easily accessed or shared, which necessitated a new approach for us to understand user needs. Conducting anonymized surveys, usability testing with simulated scenarios, and collaborating with healthcare professionals provided valuable insights for us to design effective solutions while also maintaining confidentiality.
Design with accessbility in mind.
While designing this app, I learned that accessible design is super important in healthcare, as it ensures that individuals of all ages and abilities can benefit from the app's features. Accessibility considerations that I implemented included resizeable text, intuitive navigation, multilingual support, and access to assistive technologies like text-to-speech. By prioritizing accessibility, we catered to a diverse user base, from elderly patients who may have visual impairments to younger users who need clear, straightforward information, to provide essential resources to everyone.
Learn from your peers.
My team was an amazing source of inspiration and knowledge, and I had so much to learn from their experiences and insights. Engaging with them allowed me to exchange ideas, receive constructive feedback, and create meaningful designs that reflect my best work. Learning from my team not only broadened my perspective but also fostered a culture of continuous improvement and creativity in my design process.
Link NonProfit
Supporting the Houston community by providing accessible medical information through Link Nonprofit.
Disclaimer: This project contains sensitive work, and some details have been protected following Sustainable Living Guide's NDA policy. Please reach out if you would like to learn more.
Roles:
User Research, User Personas, User Flows, Wireframes, and Prototypes
Duration:
January 2024 - May 2024
Tools:
Figma & FigJam
Team:
5 designers
Link Nonprofit is a nonprofit organization aiming to connect underserved communities with primary and preventative healthcare resources.
Their current method of providing resources is through a website platform. However, the founders want to increase Link's reach by implementing a mobile app that can accommodate more users. Their main goals for the app are to reach underserved patients through grassroots events and partnerships with other community organizations and to improve healthcare accessibility for underserved communities by offering information for free clinics.
The Problem
68% of users don't revisit the website after looking for medical information.
There are multiple stages where users drop off. From website insights, we gathered that over half of new users who land on the homepage find a clinic that they are looking for. So what happens to the users who stop looking through the website for medical information?
Research
Why are people leaving the website without finding the resources they need?
To gain a better understanding of our users' needs, we conducted multiple rounds of user testing with primary users of the website. We found the following:
What do potential users look for in the website?
A wide range of informational resources that are credible and specific to their needs
Efficient features for quickly finding specific clinics and services offered
More personalized communication options for scheduling appointments and discussing resources
What difficulties do current users have when navigating through the website?
Users find it hard to locate relevant information for resources due to the lack of specific search and filtering options
The resources provided are vague and not well-organized, leading to confusion and frustration.
The map feature, while initially appearing useful, lacks the ability to effectively help users locate clinics.
What can we improve?
We also interviewed our stakeholders and founders of Link Nonprofit to make sure we addressed pain points that they are seeing from their users, as some of that data they have could not be publicly shared with us. We found that:
What are important functionality we should address that you think affect users' navigation to successfully find resources?
Users desire straightforward navigation with easily accessible buttons and reduced clicks to access information, especially in a mobile format.
Users need effective search and organization features that go beyond their current pre-set categories, helping them find relevant information without feeling overwhelmed.
The app should be visually appealing with minimal text, ensuring a user-friendly experience that makes it easier for patients to navigate and find the information they need.
Who are the main user groups the app aims to serve?
Uninsured or underinsured individuals aged 18-65+ who may not understand healthcare jargon and prefer straightforward information
Health professionals and community partners who assist patients in accessing care
Users needing multilingual support and accessibility features like text-to-speech and high-contrast modes
What features and content are you hoping to highlight within your app?
Allow users to easily find and schedule appointments with clinics
Provide comprehensive and informational resources for users to learn more about specific conditions
Improve the mode of contact with a chat option to offer more direct and helpful communication
What do similar solutions do?
Additionally, to ensure our app offers competitive and user-friendly features, we examined similar medical resource apps to understand the best practices and functionalities they provide. We found that successful platforms prioritize user-centric designs, easy navigation, and comprehensive resource access. By analyzing these features, we aim to enhance our app's effectiveness in meeting users' needs. Here are the key takeaways from our competitive analysis:
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
Given the user needs and the best practices, we created a problem statement to help guide us through design ideation of the app:
How might we prioritize accessibility to local resources so that users can feel equipped to address their health needs?
IDEATIOn
We want to streamline information in the app to allow users to easily navigate to what they need.
We mapped out the steps a user would take to navigate the app, ensuring that we integrated all of the insights gathered from our research. We focused on identifying key actions, such as accessing clinic information, exploring resources, and personalizing the experience, to design an efficient path that guides users effortlessly from the homepage to their desired content. This process helped us optimize the website’s structure, enhancing usability and overall user satisfaction.
THE SOLUTION
A mobile app implementation that accommodates visitors with accessible healthcare resources.
Our optimal solution seamlessly integrates our user research, stakeholder needs, and the best features observed in similar platforms. Users can now:
Tailor the app to their personal needs.
Easily find and schedule meetings with clinics that best suit their needs.
Have accessible, credible, and specifc information unique to them.
Efficiently communicate any concerns or questions.
And more!
Final Thoughts
Sometimes user data can be difficult to acquire.
Getting user data, especially in the medical field, is a significant challenge due to the sensitive nature of information. Personal medical data cannot be easily accessed or shared, which necessitated a new approach for us to understand user needs. Conducting anonymized surveys, usability testing with simulated scenarios, and collaborating with healthcare professionals provided valuable insights for us to design effective solutions while also maintaining confidentiality.
Design with accessbility in mind.
While designing this app, I learned that accessible design is super important in healthcare, as it ensures that individuals of all ages and abilities can benefit from the app's features. Accessibility considerations that I implemented included resizeable text, intuitive navigation, multilingual support, and access to assistive technologies like text-to-speech. By prioritizing accessibility, we catered to a diverse user base, from elderly patients who may have visual impairments to younger users who need clear, straightforward information, to provide essential resources to everyone.
Learn from your peers.
My team was an amazing source of inspiration and knowledge, and I had so much to learn from their experiences and insights. Engaging with them allowed me to exchange ideas, receive constructive feedback, and create meaningful designs that reflect my best work. Learning from my team not only broadened my perspective but also fostered a culture of continuous improvement and creativity in my design process.
Link NonProfit
Supporting the Houston community by providing accessible medical information through Link Nonprofit.
Disclaimer: This project contains sensitive work, and some details have been protected following Sustainable Living Guide's NDA policy. Please reach out if you would like to learn more.
Roles:
User Research, User Personas, User Flows, Wireframes, and Prototypes
Duration:
January 2024 - May 2024
Tools:
Figma & FigJam
Team:
5 designers
Link Nonprofit is a nonprofit organization aiming to connect underserved communities with primary and preventative healthcare resources.
Their current method of providing resources is through a website platform. However, the founders want to increase Link's reach by implementing a mobile app that can accommodate more users. Their main goals for the app are to reach underserved patients through grassroots events and partnerships with other community organizations and to improve healthcare accessibility for underserved communities by offering information for free clinics.
The Problem
68% of users don't revisit the website after looking for medical information.
There are multiple stages where users drop off. From website insights, we gathered that over half of new users who land on the homepage find a clinic that they are looking for. So what happens to the users who stop looking through the website for medical information?
Research
Why are people leaving the website without finding the resources they need?
To gain a better understanding of our users' needs, we conducted multiple rounds of user testing with primary users of the website. We found the following:
What do potential users look for in the website?
A wide range of informational resources that are credible and specific to their needs
Efficient features for quickly finding specific clinics and services offered
More personalized communication options for scheduling appointments and discussing resources
What difficulties do current users have when navigating through the website?
Users find it hard to locate relevant information for resources due to the lack of specific search and filtering options
The resources provided are vague and not well-organized, leading to confusion and frustration.
The map feature, while initially appearing useful, lacks the ability to effectively help users locate clinics.
What can we improve?
We also interviewed our stakeholders and founders of Link Nonprofit to make sure we addressed pain points that they are seeing from their users, as some of that data they have could not be publicly shared with us. We found that:
What are important functionality we should address that you think affect users' navigation to successfully find resources?
Users desire straightforward navigation with easily accessible buttons and reduced clicks to access information, especially in a mobile format.
Users need effective search and organization features that go beyond their current pre-set categories, helping them find relevant information without feeling overwhelmed.
The app should be visually appealing with minimal text, ensuring a user-friendly experience that makes it easier for patients to navigate and find the information they need.
Who are the main user groups the app aims to serve?
Uninsured or underinsured individuals aged 18-65+ who may not understand healthcare jargon and prefer straightforward information
Health professionals and community partners who assist patients in accessing care
Users needing multilingual support and accessibility features like text-to-speech and high-contrast modes
What features and content are you hoping to highlight within your app?
Allow users to easily find and schedule appointments with clinics
Provide comprehensive and informational resources for users to learn more about specific conditions
Improve the mode of contact with a chat option to offer more direct and helpful communication
What do similar solutions do?
Additionally, to ensure our app offers competitive and user-friendly features, we examined similar medical resource apps to understand the best practices and functionalities they provide. We found that successful platforms prioritize user-centric designs, easy navigation, and comprehensive resource access. By analyzing these features, we aim to enhance our app's effectiveness in meeting users' needs. Here are the key takeaways from our competitive analysis:
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
ZocDoc
Zocdoc excels with its robust search and filter features, enabling users to locate doctors by city, day of the month, or proximity using a map view. Each doctor has a detailed profile with patient ratings and essential information to build credibility. The app also offers an easy appointment booking process and provides informative pre-appointment resources.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
TelaDoc
Teladoc is known for its accessible and simple design, avoiding medical jargon to make it friendly for all users. It uses a survey-like style for coordinating appointments and insurance details and offers an extensive FAQ page.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
AdventHealth
AdventHealth allows users to find resources with or without an account, with the ability to search and filter results by appointment type, ratings, availability, and more. Each clinic provides detailed information about doctors and available appointment times, streamlining the booking process.
Given the user needs and the best practices, we created a problem statement to help guide us through design ideation of the app:
How might we prioritize accessibility to local resources so that users can feel equipped to address their health needs?
IDEATIOn
We want to streamline information in the app to allow users to easily navigate to what they need.
We mapped out the steps a user would take to navigate the app, ensuring that we integrated all of the insights gathered from our research. We focused on identifying key actions, such as accessing clinic information, exploring resources, and personalizing the experience, to design an efficient path that guides users effortlessly from the homepage to their desired content. This process helped us optimize the website’s structure, enhancing usability and overall user satisfaction.
THE SOLUTION
A mobile app implementation that accommodates visitors with accessible healthcare resources.
Our optimal solution seamlessly integrates our user research, stakeholder needs, and the best features observed in similar platforms. Users can now:
Tailor the app to their personal needs.
Easily find and schedule meetings with clinics that best suit their needs.
Have accessible, credible, and specifc information unique to them.
Efficiently communicate any concerns or questions.
And more!
Final Thoughts
Sometimes user data can be difficult to acquire.
Getting user data, especially in the medical field, is a significant challenge due to the sensitive nature of information. Personal medical data cannot be easily accessed or shared, which necessitated a new approach for us to understand user needs. Conducting anonymized surveys, usability testing with simulated scenarios, and collaborating with healthcare professionals provided valuable insights for us to design effective solutions while also maintaining confidentiality.
Design with accessbility in mind.
While designing this app, I learned that accessible design is super important in healthcare, as it ensures that individuals of all ages and abilities can benefit from the app's features. Accessibility considerations that I implemented included resizeable text, intuitive navigation, multilingual support, and access to assistive technologies like text-to-speech. By prioritizing accessibility, we catered to a diverse user base, from elderly patients who may have visual impairments to younger users who need clear, straightforward information, to provide essential resources to everyone.
Learn from your peers.
My team was an amazing source of inspiration and knowledge, and I had so much to learn from their experiences and insights. Engaging with them allowed me to exchange ideas, receive constructive feedback, and create meaningful designs that reflect my best work. Learning from my team not only broadened my perspective but also fostered a culture of continuous improvement and creativity in my design process.